Online Cartoon helps parents deal with allergic reaction

02 Feb 2012

by: Margaret Snell

EpiPen Auto-Injector has produced an online video to help people understand what to do during a severe allergic reaction (anaphylaxis) in children and adults.

The cartoon was launched to coincide with Food Allergy and Intolerance Week (January 23-29th) and can be seen at http://www.epipen.co.uk/patient/how-to-use-video.html

Allergic conditions including asthma and eczema are on the increase – and nut allergies are on the rise too, with up to one in 50 children in the UK allergic to peanuts. Reactions can range from mild itching and rashes to life-threatening breathing problems which kill an average of seven young people a year.
EpiPen’s potentially life-saving treatment with its ‘swing and jab’ action is relied on by thousands of people in the UK at risk of an allergic emergency. Free training devices are also available to sufferers so they can practise using an EpiPen Auto-Injector without its needle or adrenaline to improve their technique.

|