Mobile learning gaining momentum
02 Dec 2011
by: Margaret Snell
According to a survey commissioned by LINE Communications, the majority of organisations are starting to implement mobile learning and are interested in it as a solution to their learning and development requirements.
Over 100 organisations responded to the survey which found that only 6% are not at all interested in a mobile approach to learning. LINE says that the findings appear to corroborate the recent survey from Towards Maturity which discovered that mobile technologies are now in use in 39% of organisations.
Respondents were also asked what they look for from a supplier of technology supported learning and communications. While 'value for money' scored highly (66%), 'quality design' remains key for two-thirds of participants.
The greatest issues that organisations experienced with suppliers in 2011 was 'failure to understand their business' (65%). 45% of respondents encountered 'poor project management', 39% had issues with their suppliers misinterpreting the brief, 34% witnessed 'poor communication' and for 33%, cost was a fundamental issue.
Three-quarters of respondents said that ‘expertise’ is the greatest benefit that suppliers of technology supported learning and communications bring to organisations. They seem to value the specialised expertise and the external perspective that such companies bring on learning and communications issues.
Steve Ash, LINE's director of sales and marketing, said: "We have conducted the LINE industry survey for the past three years and it is interesting to see the distinct correlations between our results and those of Towards Maturity, particularly in regard to mobile technologies. The world of technology-enabled learning is changing so fast that our clients increasingly seek out our specific expertise in this area to help address their business challenges.”
|