SkillSoft social networking report available online

02 Sep 2010

by: Margaret Snell

A report by SkillSoft into how UK businesses are currently using and plan to use social networking tools is now available online.

The survey asked learning professionals, 80% of whom are already using social networking in their personal lives, how far the ideas behind social networking have already infiltrated the business environment.

It found that the same number (31%) are using these tools to share information as are using it for PR, marketing or brand awareness. 49% are already using social media for professional purposes and 83% agree that this type of collaborative online communication has the power to create unprecedented knowledge bases that could empower individuals, entire industries and even society as a whole.

Kevin Young, SkillSoft managing director and general manager EMEA, said: “The rise of social networking has taken many by surprise and, as yet, there are very few studies as to how it is being used in business. Any company currently devising a social networking policy, either as part of its e-learning policy or to create a tailored knowledge base will find this report of value.”

 

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