e-learning set to grow up to 8%

24 Dec 2009

by: Margaret Snell

The UK e-learning and learning technology industry is flourishing despite the recession according to a report by Learning Light.

‘The UK e-learning market 2009’ report’s principal finding is that the industry remains robustly positive in its view of the market and the prospect for continuing growth. Using financial modeling and third party research, the report suggests that the annual size of the industry in the UK is currently between £300m and £450m; with growth rates forecast of between 6.7% and 8%.

The report recognises that the recession has resulted in downward price pressure on developers and vendors, while cuts in training budgets and public sector projects have also had an adverse effect. Nonetheless, the report’s authors David Patterson, Glyn Jung and Gillian Broadhead remain optimistic that the UK’s e-learning industry is set fair to weather the economic downturn.

Patterson said: “Our premise that this industry is ‘flowering’ is based not just on organic growth as more companies use e-learning and learning technologies but also on other factors such as the role of marketing departments in commissioning learning materials to support customers. Another key factor is the adeptness with which the UK e-learning industry is adopting and exploiting new media for delivering learning.”

“There is no doubt that companies will come and go – just as they did in the easier times,” said Gillian Broadhead. “We can only reflect the optimism and confidence, the innovation and enthusiasm that characterised our research findings.”

 

 

 

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