Guidelines for Entries and Submissions
You may find the following guidelines useful when choosing your entries and writing your submissions.
Stick to the word count: Your submission should not exceed a maximum of 2,000 words including summary, appendices and other written information. Submissions exceeding this limit by more than 10% will not be judged.
Choose the most appropriate categories: You might feel that your project or product fits into several categories but it’s important to enter the ones that will really highlight its strengths. Therefore do read the criteria carefully and consider whether you can meet all of the targets.
Structure your submission around the criteria: Your submission will determine whether or not your entry is shortlisted, so it is worthwhile checking that it covers all the criteria basics effectively. The criteria has been put together with the aid of experts to help the judging panel make their decision. Pay close attention to the criteria and try and structure your submission around it. Departure from the criteria could be viewed negatively.
Leave out irrelevant details: Do not use your organisation's sales or marketing brochure as the basis your submission as much of it will probably be irrelevant to your submission and the criteria you are trying to meet. It may also indicate a distinct lack of thought about the awards you are trying to win.
Unless the criteria specifically requests history, do not include life stories or comprehensive histories as the basis for your entry.
Stick to the evidence: Try not to make bold statements without evidence to support them. In the past many entries have been filled with superlatives that sound impressive but are vague and unsupported by any facts. State clearly what your precise achievements are and try to use measures to illustrate your claim.
Enlist the help of your clients, users or vendors: The power of good testimonials from identifiable clients should not be overlooked. Statements from identifiable contacts go a long way to convince the judging panel that an entrant is successful. Anonymous quotes could be from anyone and have generally only prompted doubts among the judges.
It’s also a really good idea to include some positive statistics, especially about take up of a project or product or time or cost savings. You might try putting together a short questionnaire to your users or vendors asking for their feedback on issues such as: ‘What have you done differently as a result? How much time/money have you saved? How confident are you now?
Provide enough detail: Whilst it is important to keep your submission brief, concise and to the point, half a dozen bullet points are unlikely to deliver the full story about your entry. Take advantage of the word counts but don't overwrite or provide reams of background papers. The judges want you to get to the point, deliver your messages clearly and with critical information.